Learning Outcomes

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

Lesson Summary

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Introduction to Stock Management and Potential Issues

Stock Control and the Impact of Poor Stock Management

The Role of Location

Benefits of the Correct Location and Costs

In this module you will be introduced to the importance of good stock management, how to keep control of your stock, and the negative consequences for the store if the stock is not managed correctly. You will learn the factors required in setting up a store in terms of location, cost, and customer access. You will be provided with advice for the business plan of the retail outlet, and obtain the tools necessary to determine if you are ready to set up your own store.

Psychology and its Purposes

Choosing a Supplier and Potential Issues

Product Delivery and Damaged Items

In this module you will learn the importance of retail psychology, how its designs are included in every aspect of store layout, and how to utilise psychological tactics in your own store. You will learn the importance of choosing the correct supplier, how to make sure they are a good fit for your store, and how to maintain a trusting relationship despite any problems with delivery.

Introduction to Security Measures

Security Procedures

Assembling and Uniting Your Team

Dealing with Team Issues

In this module you will be introduced to the concept of retail security and its importance to the success of your store. You will learn how to install the right security measures and what steps to take if things go wrong. This module will also explain the significance of hiring the correct staff, and explore how to create a unified team which will be beneficial to all involved in the running and merchandising of the store.

Multiple Channels

Retail Marketing

Budgeting and Marketing Benefits

In this module, you will be introduced to the concept of marketing and selling in multiple channels, and the benefits of this for your retail outlet. You will learn the basics of retail marketing, the key factors to include in your budget, and the dangers posed to your business by not marketing correctly.

Introduction to Brand Management

Dos And Don'ts of Brand Management

Branding Resources

In this module you will be introduced to the concept of brand management specifically, as opposed to marketing, and the difference between these concepts. You will learn how to curate your brand effectively, how to carry out brand research, and factors to consider when marketing your brand. You will also learn the mistakes you should avoid when completing these steps.

Following Health & Safety Regulations

Key Health & Safety Policies

Dealing with Food and Produce

In this module, you will be introduced to the health and safety regulations which all retail stores must follow. You will learn the basic set of guidelines which can be applied to any store, and the consequences for the store, staff and customers if these policies are implemented. You will be guided through the process of creating your own set of guidelines, to suit a specific retail store.

Basic Consumer Rights

Your Responsibilities as a Trader

Customer Issues and Legal Resources

In this module, you will learn about the basic legal rights held by the customer in a retail context. You will be introduced to the responsibilities of the trader when upholding these rights, and the subsequent legal rights of the trader throughout the exchange. You will be shown the resources which you have available, and how to find legal help should you need advice, or if there is a problem with a customer which must be taken to a third party.

Retail Management: Course Assessment

Learn how to manage a retail outlet and ensure that it reaches its full potential with this free online diploma course.

Diploma in Retail Management

Get to grips with running any kind of retail store with this diploma course. We explore all aspects of managing your own outlet, including choosing a location and hiring a cohesive team, budgeting, security and so on. We also delve into advertizing, marketing and managing your brand. This course suits anyone looking to polish their retail management skills, whether you are experienced or just starting out, so sign up to boost your career.

Defining Marketing

Core Concepts in Marketing

Case Studies

In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.

PESTEL Framework

Competitive Analysis

Case Study

In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.

Diploma in Marketing Management - First Assessment

You must score 80% or more to pass this assessment.

Introduction to Marketing Information System

Components of a Marketing Information System

In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.

Causal Research

Measurement and Scaling

In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.

Questionnaire and Sampling

Sampling Techniques

In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.

Data Collection, Preparation and Analysis

Multivariate Data Analysis

In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.

Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Final Assessment

Learn about marketing management and modern market research techniques with this free Marketing Management course.

Diploma in Marketing Management

This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.

Public Relations and Brand Building in the Digital Age

Developing a Robust Public Relations Strategy

Executing Effective Public Relations Campaigns

Navigating Ethical and Legal Considerations in Public Relations

Step into the world of strategic communication with this module. It is focused on enhancing brand presence. You will learn how to shape perceptions, captivate audiences, and navigate media platforms effectively. This module is designed to help you elevate your PR expertise and establish a formidable brand identity in today's competitive market.

Mastering Public Relations for Brand Building - Course Assessment

Master the art of public relations and build your brand's success story with this free online course.

Mastering Public Relations for Brand Building

Explore the dynamic world of Public Relations and unlock the secrets to building a powerful brand presence. In this course, you will discover strategies to captivate audiences, manage reputations, and navigate media landscapes effectively. Gain insights into crafting compelling narratives and leveraging communication channels for impactful brand building. Elevate your PR skills and amplify your influence in the competitive market.

Building an Audience for Your Products

Understanding Customer Lifetime Value

Word-of-Mouth Marketing

Use Humor to Engage Your Audience

How to Handle Mistakes in Business

Customer loyalty and high conversion rates are the results of well-thought-out customer engagement strategies. This module provides practical suggestions on how to build an effective customer engagement strategy that creates strong relationships between customers and businesses.

Maximizing Customer Engagement for Business Growth - Course Assessment

This free online course explains how to boost customer engagement and loyalty with these proven marketing strategies.

Maximizing Customer Engagement for Business Growth

Customers who interact with a brand form solid and long-lasting relationships with it. This marketing and branding course lays out the benefits of researching and understanding your target audience before creating products to meet their needs. We also show you how to calculate the customer lifetime value of a business, foster engagement with your audience and effectively manage failures that may affect customer service and thus your brand.

Sports Marketing and Products

Sports Marketing Strategies

Marketing, Sports Media and Loyalty

In this module, you will gain an in-depth understanding of the sports industry and marketing principles. We will cover marketing orientation, brand management, value creation through sports, marketing strategies and international marketing of media rights. We go through the role of sponsorship and event marking, the principles of digital marketing.

Sports Marketing Fundamentals - Course Assessment

Learn the marketing principles and strategies used to promote sports brands in this free online sports marketing course.

Sports Marketing Fundamentals

Millions of people watch sporting events like the FIFA World Cup and the Olympics, making them a great platform on which companies and sports brands can promote their products and services. This course introduces you to sports marketing, the sports industry and the branding techniques used to protect and manage such brands. We examine various famous brand strategies, the ‘marketing mix’, sports sponsorship and the principles of digital marketing.

Course assessment

Learn how to market your store and manage your brand effectively with this free online course in retail marketing.

Retail Management: Marketing and Brand Management

This free online brand management training course will teach you the importance of brand management and retail marketing effectively. Learn how to create an attractive and cohesive brand while making your store extra visible to your target market using our specific guide. Whether you are just beginning your retail marketing career, or a manager looking to give your brand a boost, learn valuable retail marketing skills to help you in your future.

International Marketing

Product Strategies and Adaptations

Global Firm Success Strategies

Marketing Orientations

Estimation of Market Demand

In this module on International Marketing, you will learn about the reasons for international market segmentation and global positioning strategies. You will also learn about product strategies and the main drivers affecting global pricing.

International Research Survey Methods

Global Supply Chain Management

Global Sourcing and Production Strategy

International Human Resource Management

Recruitment and Training

In this module on supply chain management, you will learn about international research survey methods and manufacturing strategies. You will also learn about the advantages of global sourcing and international human resource management.

International Marketing and Supply Chain Management  - Course Assessment

Master the strategies involved in international marketing and supply chain management in this free online course.

International Marketing and Supply Chain Management

The key to any business success is making people aware of what you are selling and arranging to get it to them efficiently. This course investigates the definition of ‘international marketing’ and ‘supply chain management’ and goes on to discuss the major global strategies that successful firms adopt for different markets. Boost your international marketing and supply chain management skills by studying this comprehensive course.

The Art of Visual Merchandising - Learning Outcomes

Basics of Visual Merchandising

The Interior of a Store

Challenges and Career Path in VM

The Art of Visual Merchandising - Lesson Summary

In this module, you’ll learn about visual merchandising and its role in conveying the store’s message to the customers through product displays. You’ll learn how to use lighting, colours, music and scent to create an atmosphere that attracts customers and induces impulse buying. You'll also explore the career path to becoming a visual merchandiser.

Visual Merchandising Essentials - Course Assessment

Learn how to attract customers through the art of visual merchandising in retail spaces in this free online course.

Visual Merchandising Essentials

Visual merchandising combines imagination and commerce, transforming stores into irresistible retail environments. It can evoke desire, inspire impulse buying and encourage customers to discover new products. Are you ready to turn window shoppers into loyal customers? This advertising course introduces you to the art and science of visual merchandising and teaches you how to capture the attention and interest of shoppers and boost sales.

Foundations of Business Storytelling

Storytelling in Marketing and Branding

Storytelling in Presentation and Public Speaking

Psychology and Neuroscience of Storytelling

Implementing Storytelling Strategies in Business

This module presents the strategies for crafting compelling narratives for branding, marketing, and leadership. Explore real-world case studies and apply cognitive principles for audience engagement. Suitable for marketers, leaders, and entrepreneurs, this module is your key to becoming a storytelling master in the dynamic business landscape.

Storytelling for Business Success - Course Assessment

Acquire business success through the mastery of impactful business storytelling in this free online course.

Storytelling for Business Success

This course covers the foundational principles of strategic storytelling for marketing, presentations, and leadership communications. It explores the strategies for creating effective stories with relatable characters and impactful incidents, integrating multimedia for enhanced engagement. The course also delves into the psychology and neuroscience of storytelling, empowering learners to create resonant narratives for organisational success.

Health and Safety Policies

Managing Health and Safety During the Event

Legal Requirements in the UK

This module explores health and safety issues and looks at how to produce events that are compliant with UK law. You will learn about the event planner’s role in creating safe events and how to apply for the appropriate permits. You will also discover the legal requirements of weddings and how to plan for emergencies.

This free online course outlines some of the UK legal requirements for events and how to plan sustainable events.

Event Management: Legal Requirements and Sustainability

In this sustainable events management course, you will learn about the legal requirements in the United Kingdom you need to consider as an events planner. You will also see how to ensure your events are successful and sustainable enough to leave a lasting legacy. The material also examines health and safety issues as well as how to prepare for emergencies, before taking a closer look at the importance of marketing, insurance and tax.